Done-for-you hotel email marketing, built from PMS guest data. Post-stay flows, winback campaigns, and repeat-booking journeys that run on their own.
70% → 30% OTA share at Urbana Sathorn (Cloudbeds case study)
Urbana Sathorn, a Bangkok hotel, shifted from 70% OTA dependence to 30% by investing in its direct booking channel. That's acquisition. Stay In Motion is the post-stay layer that keeps those guests coming back direct.
Guest data sits idle in the PMS. No follow-up, no winback. So the next booking goes to an OTA, and the hotel pays commission to re-win its own guest.
The right follow-up goes out when the guest's behavior triggers it. Checkout, silence, anniversaries, lapsed stays, each one starts a flow built to bring the next booking direct.
We audit what happens after checkout today: your PMS data, list health, consent, and every gap between checkout and the next booking.
Post-stay sequences, winback campaigns, and repeat-booking journeys, triggered automatically from PMS checkout data.
Every stay feeds the next campaign. Past guests become the cheapest source of direct bookings you have.
Clean lists, real emails, proper consent. The audit finds out what you actually have before anyone pays for a build.
Timed campaigns for lapsed guests, segmented by market and season, with a reason to book direct next time.
Post-stay flows that run on their own: thank-you, review request, come-back offer. Every guest feeds the next booking.
Modeled scenarios showing how past guests become repeat direct bookings, one each from Bali, Vietnam, and Thailand.
"The audit saved me from paying for a build on a list I didn't have."
Illustrative examples. Fictional, modeled scenarios for demonstration; not actual client results.
We connect your PMS guest data to your email platform and turn it into repeat direct bookings: winback flows, post-stay sequences, and campaigns that run on their own.
Guest and reservation data flow into your email platform automatically. Checkout triggers the post-stay sequence. Silence triggers winback. Watch how the 4 core automations fit together:
For the $250 audit, a simple guest export is enough: email, stay dates, country. We map the opportunity and check consent before anyone touches an integration. One line on data handling: your guest data stays yours, used only for your campaigns, never shared or sold.
The low-risk first yes. We find the gaps, you see the opportunity, then decide if you want the build.
One month. First winback campaign live, welcome flow live, 30-day plan. The $250 audit credited in full.
Skip the audit and start the $750 implementation directly →Three free teardown spots a month. A one-page look at what your guests get after checkout today versus what they should get.
Request a free teardown →Post-stay lifecycle marketing is the set of automated email flows and campaigns a hotel sends after checkout: thank-you notes, review requests, winback offers, and repeat-booking journeys. It turns one-time guests into repeat direct bookers instead of letting them drift back to OTAs.
A hotel CRM stores guest data. Stay In Motion puts it to work. We build and run the post-stay flows, winback campaigns, and repeat-booking journeys on top of your PMS guest data, so the data actually produces direct bookings instead of sitting idle.
For the full build, yes, we connect your PMS guest data to your email platform. For the $250 audit, a simple CSV export (email, stay dates, country) is enough. We never touch your PMS until you approve the build.
Guest data mapping, a review of everything that happens (or doesn't) after checkout, a check of your existing email and PMS setup, list-size and consent audit, repeat-direct revenue opportunities, and a concise action plan showing what to build first. The $250 is credited in full toward the $750 starter.
Get the Guest Lifecycle Audit. See exactly what happens after checkout today, and what it's costing you.